Boris Cherny's Blog

Time and Timing

September 07, 2022

You often hear that “timing matters”. It helps to think about this as two related concepts: time and timing.

For some things, time is more important than timing:

For other things, timing is more important than time:

What’s the difference between these two classes of phenomena? Things that compound are all about time; the longer you do them, the faster the benefits build on each other. Things that are about exploiting a new opportunity are about timing; if you don’t do them at the right time, you won’t be rewarded. Try not to confuse the two.